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About Us
Who We Are
Ashley Baker, Founder & CEO
Ashley has over 30 years experience in the equestrian industry, competing at national and international level competitions from pony hunters to grand prix show jumping.
She also works as a strategic consultant and analyst across multiple industries.
Our Goal
We're committed to innovating the Industry by providing analytics which assess equestrian sport from a new perspective, and delivering actionable insights designed to help our clients make more informed decisions and achieve their goals.
Our Vision
To drive thought leadership in equestrian sports by advancing adaptation of analytics by industry participants and knowledge-sharing of key insights.
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